KPIs
Every metric, one catalog
The numbers the business runs on — each computed from the same records, with a plain-language definition anyone can read.
Revenue MTD
$214K▴ 3.4%
target $720K by day 8
Plant OEE
78.1%▴ 1.2pt
target 82%
Cash position
$3.29M▴ $40K
13-week runway healthy
Headcount
85▴ +3 YTD
4 roles open
Net revenue retention
103%▴ 2pt
existing installed base
Sales & Marketing KPIs
Revenue T12
$27.6M▴ 9.4%
vs prior 12m
Open pipeline
$8.75M▴ 11%
18 deals
Weighted pipeline
$6.3M▴ 8%
confidence-adjusted
Win rate
31%▴ 4pt
trailing 90 days
Avg deal size
$486K▴ 6%
open deals
Leads / month
77▴ 12%
all sources
MQL → SQL
48%▴ 3pt
qualification rate
CAC (blended)
$67K▾ 5%
per closed deal
Metrics catalog
| Metric | Area | Definition | Latest |
|---|---|---|---|
| Revenue T12 | Sales & Marketing | Total invoiced revenue over the last twelve months. | $27.6M▴ 9.4% |
| Open pipeline | Sales & Marketing | Combined value of every deal still being worked. | $8.75M▴ 11% |
| Weighted pipeline | Sales & Marketing | Open deal value adjusted by how likely each deal is to close. | $6.3M▴ 8% |
| Win rate | Sales & Marketing | Share of qualified deals that end in a signed order. | 31%▴ 4pt |
| Avg deal size | Sales & Marketing | Typical value of a deal currently on the table. | $486K▴ 6% |
| Leads / month | Sales & Marketing | New inquiries arriving each month across every channel. | 77▴ 12% |
| MQL → SQL | Sales & Marketing | Share of promising leads that hold up after a sales conversation. | 48%▴ 3pt |
| CAC (blended) | Sales & Marketing | What it costs in sales and marketing to win one new customer. | $67K▾ 5% |
This could be your business
Get your free personalised operating system demo and action plan now
Your answers seed a demo like this one — your KPIs, your workflows, your data.